Applying the Zaltman metaphor elicitation technique on understanding place image
نویسندگان
چکیده
منابع مشابه
Place Metaphor in Digital Television
We report findings from two usability studies of digital television (DTV). A preliminary study was undertaken with eight subjects. The final study had thirty subjects. It was found that content and interface elements should be evaluated in terms of concrete and conceptual nearness with respect to all parts of the DTV experience. Additionally, several features of the DTV application interface we...
متن کاملTeaching Strategic Marketing : Applying the Jazz Metaphor
The article discusses how the metaphor of jazz music making is used to facilitate visualisation and application of strategic thinking and creativity in the strategic marketing course. The evidence shows that students adapt well to and enjoy the metaphor, and find that it facilitates their learning of the subject.
متن کاملUnderstanding the Internet: Model, Metaphor, and Analogy
THEEFFECTIVE USE, BY STUDENTS AND OTHER USERS, of online and Internet resources depends crucially upon a clear understanding of the form and content of complex electronic networks. Because these networks, and related electronic systems, are often initially unfamiliar even to sophisticated users, it is important that adequate models and analogies be available to support learning and teaching of,...
متن کاملFormalizing the Pragmatics of Metaphor Understanding
While the ubiquity and importance of nonliteral language are clear, people’s ability to use and understand it remains a mystery. Metaphor in particular has been studied extensively across many disciplines in cognitive science. One approach focuses on the pragmatic principles that listeners utilize to infer meaning from metaphorical utterances. While this approach has generated a number of insig...
متن کاملSystematizing requirements elicitation technique selection
Context: This research deals with requirements elicitation technique selection for software product requirements and the overselection of open interviews. Objectives: This paper proposes and validates a framework to help requirements engineers select the most adequate elicitation techniques at any time. Method: We have explored both the existing underlying theory and the results of empirical re...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Asian Business and Economic Studies
سال: 2019
ISSN: 2515-964X
DOI: 10.1108/jabes-02-2019-0013